Looking to get started with video commerce? Smart move! Video commerce has gained popularity in the last few years, and by now we know this trend is not going anywhere!
No wonder why! As we move into the future, we know keeping your audience entertained is key. And, video commerce is highly engaging and the best way to sell your products online. But that is not all there are more use cases for video commerce than this.
Keep reading and you will learn what video commerce is, how to use it, plus the incredible benefits of putting this amazing trend into practice!
1. What is Video Commerce and Why is it Important?
2. What are the Benefits of Video Commerce?
3. Top 5 Video Commerce Use Cases
3.1. Product Demonstration
3.2. Launch of New Products
3.3. Live Sales and Offers
3.4. Video Marketing
3.5. Reviews and User-Generated Content
Conclusion
1. What is Video Commerce and Why is it Important?
%20(19)bcb7.png)
Video commerce is a new engaging way of selling products online. Brands and companies use video content to introduce their products and services to customers.
There are many types of video commerce. For instance, live video commerce, which means that the video is streaming live and audiences can participate, and luckily there are many live video shopping platforms available right now!
The other type of video commerce is non-live, which means that the video has been pre-recorded and can be reproduced by web visitors at any time! It can be used for product descriptions, ads online, or even reels and TikTok!
Adapting to evolving consumer preferences with video commerce solutions is the key to success. That is why implementing video commerce is important for your business, it enhances the customer shopping experience and generates higher involvement and participation.
Last, but not least, it’s been proven that video commerce usually is prized by search engines, which leads to more visibility and it is more interesting to buyers than simple text or images.
2. What are the Benefits of Video Commerce?
Now that we know why video commerce is important from the customer’s side point of view, it is time to see how your company or brand can benefit from implementing it.
Some of the greatest benefits video commerce can bring to your eCommerce include:
- Build relationships with your audience:
When you show your products with any type of video commerce, you build trust with your customers. If your eCommerce video includes a real human explaining how the product works, and its different features they will feel confident about your brand and products.
And it will happen even more if an influencer or TikToker of their liking is recommending a product. Moreover, having user-generated content, also known as UGC, in the form of video will give you loads of credibility.
- Enhance customer experience:
Video commerce improves the customer’s journey. With video commerce, most of the buyer’s questions about the product are answered. And in some video commerce cases, for example, live shopping, they can even ask questions in real time.
At the same time, you can personalize your customers' video commerce experience by analyzing customer data, and their behavior on your website.
- Level-up product description:
Dynamic video descriptions are fun, and that is no secret! With eCommerce videos, it is easier to understand how products work and how they look.
People spend a lot of time on their phones, and audiovisual content is the main character in their daily lives. It is more entertaining to see a video description of a product than to read long text descriptions on product pages.
- Drive sales with interactive video experiences:
It is very simple, while enhancing customer experience, building trust with your audience, and offering dynamic product descriptions and experiences, you will boost your sales.
The buyer will understand the whole picture of your company and products making it more appealing for them to take the next step and make a purchase. Keep in mind that video experiences are exacting, so they can lead to impulse buying.
3. Top 5 Video Commerce Use Cases
To be completely honest, video commerce can be used in so many ways! And as time goes by new forms of usage surge, but without a doubt video commerce is a great way to get phygital!
3.1. Product Demonstration
This is your time to make your products and services shine! With product demonstrations you can give valuable information to your customers, and explain how your products work, get to know all their features, and how to use them.
Let’s say you want to sell a blender, with a product demonstration you can show how many speeds it has and if it is possible to blend solid and hard food or ice. Maybe your blender comes with a cup in case you make smoothies. Here you can also explain how it differs from other products it competes with.
3.2. Launch of New Products
We all get excited when we feel like we are having a sneak peek at something unique and special! That is why video commerce works perfectly for launching new products, it creates a huge excitement and hype around it. Which can lead to a huge pre-sales event.
If you are launching a new car, you can invite people to sign up for the launch event. You will be creating exposure and advertising the car in a unique way, and keep people hooked waiting to see what all the furor is about!
3.3. Live Sales and Offers
What a great opportunity to boost your conversion. What better way to engage audience and customers than with live video commerce promoting sales and offers? This use case is highly engaging, keeping audiences interested in the products and getting them excited leading to instate purchases!
For example, if your clothing brand is offering special sales during the live event, it will create a sense of urgency! The live event host can try on the clothes and talk about the materials while explaining why the sale is so unique. Then viewers will buy it right away to get a special price!
3.4. Video Marketing
Using video content for various platforms is a great way to get brand awareness and recognition. You can have different campaigns through all your platforms for different products and lines.
You can use the latest trends on social media platforms such as Instagram and TikTok to promote your products in a fun way. Another way is to start adding videos to your marketing email campaigns, it will increase the chances of the customers clicking on your products and interacting with them.
3.5. Reviews and User-Generated Content
There is nothing more comforting for customers than seeing that real people tried a product and that they like it. You should consider giving the space for reviews and UGC on your website and social media to build credibility around your brand.
You could add a special space on your product pages for video reviews, or upload user-generated content on your social media platforms to promote your products!
Conclusion
Video commerce is here to stay, that is why implementing it in your business is the key to success! The most important thing is creating valuable, and high-quality video content to serve your customers and audience.
Are you excited about putting video commerce into practice? Request a demo and unlock the key to success!