giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

5 Tips for Preparing Your eCommerce Site for Black Friday

Posted by Nea Bjorkqvist, on 23 October, 2023

With two of the biggest shopping days looming, we decided to take a look at last years data and combine all our best tips on how to prepare for Black Friday and Cyber Monday this year.

How to Use Gamification to Create a Halloween Marketing Campaign

Posted by Chrystal Giam, on 5 October, 2021

The peak season kicks off soon with Halloween and it's one of those holidays that marketers just die for. It's the perfect opportunity to gamify your marketing campaigns and grab your customers attent...

7 Useful Trends to Increase Shopping Cart Conversion Rate

Posted by Nea Bjorkqvist, on 27 February, 2024

Are you wondering how to increase your e-commerce shopping cart conversion rate successfully? Great! Here, we have 7 simple tips that will help you with those pesky shopping cart conversion rates. We’...

Step up your live chat game for the holiday season

Posted by Laura Leskinen, on 26 January, 2024

Live chat has become the most desired method of contact for millennials. They are more likely to prefer chat over other generations, because of the limited wait time and convenience. And as the popula...

The ABCs of A/B testing - how to optimise your website

Posted by Nea Bjorkqvist, on 11 January, 2023

Knowing what resonates best with your audience is often a guessing game. This is where A/B testing comes to play, by helping you optimise your website and recognise what works well and what doesn't. W...

How Real-Time Analytics can Help You Recognize Hesitant Buyers

Posted by Otto Nyberg, on 28 July, 2021

As an eCommerce professional you are painfully aware of the fact that only a fraction of all your web store visitors will actually buy. Still, getting visitors to engage and follow a path to conversio...

How to Increase eCommerce Conversion Rate with Machine Learning

Posted by Kimi Tiinus, on 22 September, 2022

Are you interrupting your online visitors - or are you leaving them hanging? Most industries working with large amounts of data have already recognized the value of AI and machine learning technology.

How to Boost Your eCommerce Sales During December

Posted by Kimi Tiinus, on 8 February, 2024

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...