giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

3 Ways to Nurture Leads in eCommerce

Posted by Kristina Shkriabina, on 8 February, 2024

An eCommerce business should never be only about selling a product but also about developing relationships with your audience. People want to do business with organisations that they trust act with cu...

What is Social Commerce? Why Your Business Should Consider it

Posted by Edu Lehtinen, on 23 January, 2024

Social media platforms are constantly evolving to remain enticing and engaging for the casual user as well as brands.

8 eCommerce Marketing Tips to Drive More Sales on Your Website

Posted by Taryn Maunumäki, on 18 January, 2024

Props to the eCommerce marketers, we know how hard it is to stand out in a crowded industry.

Creative Multi-Step Form Examples for Different Industries

Posted by Taryn Maunumäki, on 3 January, 2023

Need some inspiration when using online form builders? In this article, we'll share creative multi-step form examples that help increase lead generation on your website.

Smart Commerce 2022: Rising Trends and Tips for eCommerce Businesses

Posted by giosg.com, on 21 December, 2022

Does Business Insight Group start any of their events without a DJ warming up the crowd tuning in from the chilly Nordics?

How to Get Your Valentine's Day Campaign Right: 5 eCommerce Tips

Posted by Edu Lehtinen, on 8 February, 2024

"Keep it simple, stupid," or K.I.S.S, an acronym coined by the U.S. Navy in the ’60s, is paramount in creating a successful Valentine’s Day campaign.

4 Quick Tips for Taking Your Offline Business Online in 2023

Posted by Taryn Maunumäki, on 25 August, 2023

Online shopping has been on the rise for a while, and the pandemic has skyrocketed the rate that consumers are buying online.

How to tackle the Black Friday hangover

Posted by Kimi Tiinus, on 1 December, 2020

After the excitement and chaos of Black Friday, Cyber Monday and Cyber Week dies down, it’s been proven that UK retail sales drop in December. UK’s Office for National Statistics (ONS) released data s...

How to Use Onsite Retargeting to Maximise Your Conversions

Posted by Mark Weijers, on 17 November, 2023

In this article, we go over the basics of onsite retargeting and how you can use it in your strategy to improve your customer experience, increase engagement, and maximize your website conversions. Wh...