giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

Captivate and capture leads - why interactive content is the new king!

Posted by Nea Bjorkqvist, on 28 June, 2022

It’s been more than two decades since, Bill Gates coined the phrase “Content is king!” and the mantra is still very relevant today - after all, content is what drives the world of online. Creating val...

How Universities Can Boost Conversions Online

Posted by Nea Bjorkqvist, on 6 April, 2022

The recruitment of students is competitive and if you’re not in the top tier of higher education institutions it can be challenging, to say the least. And with the current climate, applications have t...

How to Boost Your eCommerce Sales During December

Posted by Kimi Tiinus, on 8 February, 2024

Your eCommerce website acts like your online, virtual shop window, and unless it engages prospects immediately, they will leave and visit a competitor. December is the time of retail decline as the Ch...

How to Grow Your Business Through Digital Partner Networks

Posted by Heli Pulkkinen, on 22 May, 2023

“If you want to go fast, go alone. If you want to go far, go with others.” Creating digital partner networks is all about collaborating to produce a win-win situation for your business and your partne...

AI Trends of 2023 and Beyond

Posted by Kimi Tiinus, on 31 August, 2023

AI has not yet reached the point of being a mainstream phenomenon and still needs a fair bit of elaboration, but it's certainly getting there. When that time comes, companies will need to be ready to ...

5 impressive AI applications in use today

Posted by Nea Bjorkqvist, on 4 February, 2022

AI is being used in so many impressive, creative and beneficial ways across pretty much every sector out there. The common denominator, regardless of industry, is that AI often works behind-the-scenes...

Will Chatbots Replace Human Jobs and How Far Should Self-Service Go?

Posted by Niklas Vernersson, on 23 February, 2021

The term artificial intelligence (AI) was first introduced a while back in 1956 by John McCarthy known as “the father of AI”. Since then, and especially in the 21st century, discussions have generally...

How to get started with AI – as told by our AI expert

Posted by Kimi Tiinus, on 20 February, 2024

“It's so simple and easy to use, it requires no IT or implementations to your systems, and when you think about a basic marketing budget - it costs mere pennies.” - Minsu Rauramo on AI at giosg We con...

4 companies and 4 detailed examples of improved customer experience

Posted by Kimi Tiinus, on 9 March, 2021

Facts, figures and detailed insights are often lacking, when it comes to customer service. That's why we wrote this jargon-free article with 4 examples of how different companies have succeeded in pro...