giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

7 Proven Ecommerce Conversion Rate Optimization Tips to Drive Sales

Posted by Marcos Isaias, on 4 December, 2023

Do you want a quick hack to increase website conversion rates?

The Importance of Lead Qualification in the Sales Pipeline

Posted by Dan Martin, on 12 October, 2023

The sales process can be notoriously challenging. It involves constantly prospecting for new leads, determining the best way to reach out to them, and working to build relationships. It can be tough t...

AI Chatbot vs Rule-based Chatbot: Which is the Smarter Choice for Your Business?

Posted by Ida Sundstedt, on 19 December, 2023

It has hardly escaped anyone that artificial intelligence, or as it is shortened; AI, is a buzzword right now. There is a lot of information on the subject, and we have become accustomed to headlines ...

Tips for Creating a Successful Omnichannel eCommerce Strategy

Posted by Josef Mohamed, on 29 January, 2024

With the rise of eCommerce, providing customers with an omnichannel experience is becoming more and more important for businesses. According to recent studies, it's no surprise that 73% of customers p...

The Benefits of Upselling and Cross-selling: 6 Techniques to Succeed

Posted by Anna McKenzie, on 2 February, 2024

With the evolution of modern markets and customer trends, upselling and cross-selling have picked up steam among retailers looking to hold on to existing customers while attracting new clientele.

6 Post-purchase strategies to secure customer loyalty

Posted by Austin Guanzon, on 3 October, 2023

So, you made a sale. Congrats! What you have to think about next is how to boost the post-purchase experience. Why? Because this will drive customer loyalty. Why's this important?

Leveraging Omnichannel Communication for Customer Support

Posted by Chris Hardy, on 22 February, 2024

For many businesses, providing customers with excellent support is key to achieving long-term success.

9 Website optimization trends for better customer retention

Posted by Wasim Charoliya, on 19 April, 2024

The digital age has made it essential for businesses to maintain competitiveness and attract and retain customers by having a well-optimized website. Web optimization can be done in many ways.

Digital HCP Engagement: A Comprehensive Guide for Pharma Professionals

Posted by Nea Mikkola, on 27 October, 2023

Healthcare professionals (HCPs) are increasingly relying on technology to stay up-to-date with the latest information and resources. As a result, pharmaceutical companies need to adapt their marketing...