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Process automation is now more habitual for businesses than ever before – we strive to take advantage of new technology to improve, optimize, and make more profit.
At the 2021 B2B Marketing Expo at ExCeL London, you could find a diverse group of industry professionals searching for a myriad of things.
So you may have realised your company needs a chatbot on its website. Traffic is coming into your website no problem, but you notice that you need some assistance with decreasing bounce rate, increasi...
The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots can handle nearly 70% of chats fr...
The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...
Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...
![4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]](jpg/0321-lead_capture_form_mistakes-main.jpg)
Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...
Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...
Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...