giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

How to Align Sales and Marketing - The Easy Smarketing Guide

Posted by Jade Ventoniemi, on 20 February, 2024

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

Single-Step Forms vs Multi-step Forms: What to Choose?

Posted by giosg.com, on 6 September, 2023

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

How to Create High-Converting Lead Magnets?

Posted by giosg.com, on 5 March, 2024

There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

4 Top Lead Generation Form Templates to Boost Conversions

Posted by Silja Kaurala, on 2 February, 2023

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

4 Lead Capture Form Mistakes [+How to Avoid Them with Bots]

Posted by Silja Kaurala, on 6 September, 2021

Lead capture forms embedded into websites or landing pages are still the most common tool for collecting contact information and lead generation. 74% of marketers are using web forms for lead generati...

How to Generate Seller Leads on Property Portals?

Posted by Nea Bjorkqvist, on 29 March, 2021

The way people search for their next home has changed drastically over the years. Today the house hunting journey usually begins on property portals. Recent research in the UK shows that 77% house hun...

Lead Generation for Estate Agents: 8 Ways to Get More Leads in 2023

Posted by Nea Bjorkqvist, on 15 November, 2023

You’re putting effort into driving traffic to your website, but for some reason, your inbound leads just aren’t converting. And often the leads that are generated aren’t qualified - whether it’s home ...

12 Best Lead Generation Tools to Convert Inbound Leads in 2023

Posted by Silja Kaurala, on 13 March, 2023

Lead generation tools provide an interactive way to convert inbound leads and qualify them before sending them to your sales team. They make it easy for you to target and engage with your website visi...

How To Get Started With Chatbots for Lead Generation

Posted by Silja Kaurala, on 5 March, 2024

Acquiring a chatbot for marketing purposes is an investment you want to make with careful consideration. The bot you finally choose should meet both your marketing needs and lead generation objectives...