giosg Blog

Read our blog posts for expert tips on how to optimize your e-commerce store and improve customer experience.

How to Build a Chatbot for Your Website (Step-by-Step)

Posted by Jade Ventoniemi, on 26 January, 2024

The truth is that no matter how hard we try to hold on to human-to-human connection, in the realm of online business, bots beat humans. Need some convincing? Chatbots can handle nearly 70% of chats fr...

How to Align Sales and Marketing - The Easy Smarketing Guide

Posted by Jade Ventoniemi, on 20 February, 2024

When you look at your sales and marketing departments, does each department work harmoniously with one another sharing data, leads, and feedback without any prompting needed? Or do they have their bli...

How to Improve Your Marketing Funnel with Bot Marketing

Posted by Jade Ventoniemi, on 31 January, 2024

The top of your marketing funnel is perfectly polished. Your share-worthy content and targeted ads are driving loads of traffic to your website. On the surface, this sounds like a winning combination,...

Single-Step Forms vs Multi-step Forms: What to Choose?

Posted by giosg.com, on 6 September, 2023

How to collect the most relevant information from customers, while keeping them engaged? This is a common question that keeps circling back when marketers plan their lead capture and inbound marketing...

4 Conversational Marketing Trends You Don’t Want to Miss

Posted by Jade Ventoniemi, on 30 November, 2023

Conversational marketing is revolutionizing the way customers buy. At the core of conversational marketing is building relationships through dialogue with your customers. While building relationships ...

How to Create High-Converting Lead Magnets?

Posted by giosg.com, on 5 March, 2024

There are many strategies companies can implement to get inbound leads and capture more leads. The use of lead magnets is proven to be one of the most effective ways among them, helping to convert lea...

4 Top Lead Generation Form Templates to Boost Conversions

Posted by Silja Kaurala, on 2 February, 2023

Lead capture forms and lead generation bots are marketing teams’ everyday tools for collecting contact information, generating leads, and qualifying them further before forwarding them to sales. Both ...

7 Conversational Marketing Examples to Get it Right in 2024

Posted by Silja Kaurala, on 24 January, 2024

Conversational marketing offers one of the most convenient ways of communicating with customers and prospects via customized interactions. And we've seen some great examples of this. Some businesses h...

UK Property Market Study 2021: How Online Engagement Has Changed

Posted by Nea Bjorkqvist, on 29 April, 2021

A year on and the pandemic is still affecting our lives. Like many industries, the UK property market has gone through ups and downs throughout the last year. To get a clear understanding of the impac...